A good blog means quality content. There are common tips for successful blogging, no matter which platform you've chosen for your community. Let's figure it out!
For several years now, blogs have been a popular online tool for sharing experiences, thoughts, knowledge, and building a community. Many examples around motivate people to create their blogs and as a result, we are regularly getting new interesting resources.
In this article, we aren't going to talk about how to start blogging, how to choose a niche, what to write about, and so on. We aren't going to tell you which blog to create — a video blog on YouTube, your website with articles and videos, an Instagram or Facebook profile. No. We are going to give you 10 tips for creating quality content and increasing reach that will work for any media platform.
#1 – Add pictures to posts
Your content might just be awesome, but you still lose half of your audience if you don't add an image. If you write super informative articles, but with no images, such texts are always difficult to read. Lack of illustrations will alienate your existing followers and potential ones.
The same goes for the video blog. If your video clip doesn't have an eye-catching cover, but just some poor freeze-frame, then your video is unlikely to be viewed. Even if you write your TITLE in caps. Therefore, pay great attention to pictures and photos. They must be relevant and of high quality. You can always turn to Pinterest for ideas.
#2 – Add descriptions
If you post any video or photo, be sure to leave a short or detailed description of what it is or what it refers to. Most users read the description first, and then move on to watching the video itself. This works in conjunction with the previous point. Good, high-quality, and beautiful pictures together with a detailed and complete description will greatly increase the attractiveness of your blog. However, you shouldn't completely describe the video content or the detailed photo creation history.
#3 – Plan posts
Choose the right timing for your posts. Bloggers often don't think about the importance of timing for posting. And that really matters. Some time frames are suitable for advertising publications, others can be used for entertainment content, and sometimes it's better not to post at all.
The frequency of your posts plays an important role as well. If your subscribers are used to watching a new video or reading articles three times a week, and you are off schedule, then the consequences won't be long in coming. Write several posts or shoot some videos in advance, use the social media calendar tools for planning. Blogging is work that needs to be done on time. Stay on schedule with helpful, lively, engaging posts.
#4 – Don't go overboard with ads
You are interested in making money by blogging. After all, this is almost the main goal of creating your resource. There is no need to be ashamed of your desire to get profit. This is a completely normal endeavor. However, this doesn't mean that you need to immediately fill up everything with advertising. Be prepared to spend money first and earn income later.
#5 – Prepare different types of content
Here we can highlight textual, video, and audio content. Today, to attract and engage followers, you need to use all the available content marketing tools. If you write articles, then you can add a video (at the bottom of the page) where you speak about the same things. Most users prefer watching videos rather than reading a large amount of information.
If you have a video blog, then don't forget to add captions. According to statistics, lots of users watch videos in mute mode due to various circumstances. By adding captions, you increase the chances of getting more views, likes, and comments. That's the point, right?
To create quality videos and add subtitles, you need good video editing software such as Movavi, Blender, or DaVinci Resolve. These apps are suitable for both beginners and professionals. They include many useful features, as well as work with audio and photos.
#6 – Interact with your audience
Responding to comments is a great and powerful way to engage your followers. People love when their comments are answered. If someone took their time to share their thoughts with you, it's essential to respond and show your interest. Such communication seriously affects your company or your blog promotion.
Also, organize contests, giveaways, and quizzes. Think over the conditions, as well as the prizes. There is nothing difficult in that. Sharing your blog on social networks is a must.
#7 – Use tags
Use such a valuable tool as #hashtags as well. If you add the right tags to your posts, your audience will be wider. Hashtags allow social network users to find content and accounts. Just do it wisely. Use tags that are closest to your blog or posts theme. Don't forget to create your own tag by which you can be found on a social network or in a search engine. Don't come up with something very large. It should be short and memorable.
#8 – Analyze
The use of various analytical tools will allow you to assess the effectiveness of the blog and improve its performance; increase the number of visitors, reach, views, and increase sales (for business blogs).
Content analysis is a standard way of researching websites and blogs, which helps to create informative articles, videos, and relevant content for a specific group of people. The quality of the analysis carried out determines the quality of the content in your blog, and therefore its further fate.
#9 – Promote your blog
This applies to advertising. But here you don't make money on it, but spend on it. When you've created quality content and are ready to go all the way, it's worth paying some extra money and attention to promoting your blog.
The Internet is a space of endless potential for any blog and business. There is a target audience for almost every project here. The main thing is to know where and how to attract this audience. There are many promotion tools and this is a complex job. You can start with targeted ads, but it's best to leave it to a professional.
#10 – Have fun
For your blog to be successful, you need to do what you love. If you really enjoy what you are doing, then subscribers will share your joy. Seeing that you are sincerely engaged in your blog, your followers will immediately reward you. People feel the mood with which video or audio are recorded, posts are written. And if they get positive emotions, they will surely come again.
And so, we have shown you the top 10 tips on how to improve your blog and make your content as high-quality as possible. Try new things, don't bother wasting time and money. Finally, the result will pleasantly surprise you. We wish you the best in increasing your followership!