This was one of my favorite podcast chats because I had the opportunity to sit down with a friend of mine Eric Koch of The Creative Marketing Zone and learn more about how he launched his podcast, his course and his vision for his social media agency. He also packed this podcast with tremendous value on things like human psychology and sales in general. Don't forget to check out his feature on DMV CEO. Often, we get so attached to our product while we are building it that we forgot to “presell” it first to make sure that there is a market for it.
Preselling & Why It’s Important – CEO Chat #75
