Why Most Startups Don’t get Press via Inc…

Why Most Startups Don't get Press via Inc

No matter how many PR agencies or freelance consultants say otherwise, a small start-up can pull off a solid media relations strategy without shelling out for help, Hammerling says. In fact, there are only three reasons an early-stage company should consider retaining the services of a firm:

(1) It’s entering a crowded market. “They need to be able to show why they’re better, why they’re above the fray.”
(2) It’s a very disruptive company. “If it’s really going to change huge things, like health care, then they need to get out there ahead fast.”
(3) There’s a legacy CEO involved who has history with the press. “Even if the company isn’t ready for primetime, there will be a lot of attention.”
(4) If none of these are true, then relax. “Everybody else should focus that budget on development of the product and building a team internally.”

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