If you are thinking about going into business with someone you like or adore, you should reconsider it. This relationship might actually be a drawback and hinder the success of your business. Sandy Jap, a marketing professor at Emory University explains that having and showing a excellent rapport with someone can actually lead to bad business decisions. Finding a business partner is like finding a mate so you want to make sure you do your due diligence to find the right one.
Jap explains 5 steps that can be taken to find the correct business partner to be a success.
- Three little words: “You complete me.”
- Look for someone blunt
- Ask the tough questions
- Charisma is good. Reliability is better.
- Cast your net wide
Curated from: How to pick the perfect business partner [CNN]