How to pick the perfect business partner [CNN]

If you are thinking about going into business with someone you like or adore, you should reconsider it. This relationship might actually be a drawback and hinder the success of your business. Sandy Jap, a marketing professor at Emory University explains that having and showing a excellent rapport with someone can actually lead to bad business decisions. Finding a business partner is like finding a mate so you want to make sure you do your due diligence to find the right one.

Jap explains 5 steps that can be taken to find the correct business partner to be a success.

  1. Three little words: “You complete me.”
  2. Look for someone blunt
  3. Ask the tough questions
  4. Charisma is good. Reliability is better.
  5. Cast your net wide

Curated from: How to pick the perfect business partner [CNN]


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