How To Use Snapchat: A Small Business Guide [FORBES]

Snapchat is a popular social media platform that small business owners and entrepreneurs can use. While it still rings true that you don't have to be on every social media site, those that do have their target market using Snapchat should consider using it in their digital marketing strategy. If you don't know how, check out some excerpts from the guide below.

Not every small business needs to be on social media and even fewer need to be on Snapchat. But if your business is targeting young people, you might want to take notice. Snapchat began infamously as a one-to-one mobile messaging app known for sexting — because its messages disappeared in seconds — but today it’s a one-to-many platform used daily by more than 100 million users. There’s even evidence it’s being adopted by moms.

The platform lets users mix photographs and videos and employ creative tools like fonts, filters, digital crayons, and more. That rich media experience (as well as the large audience of devoted followers) can make Snapchat an appealing marketing avenue for the right small businesses. But it’s not as easy as importing content from other sites. Every social media platform is different, and Snapchat is perhaps the most different of all and maybe the hardest to figure out.

Here's some ideas on how to used Snapchat for Business

1. Empower Your Employees And Influencers
2. Be Candid
3. Keep It Disney
4. Understand Sharing
5. Keep It Short
6. Adding Followers Is Tough
7. Promotions Are Difficult, But Doable