Sell Like a Doctor, Not a Spammer [Salesforce]

Long before a sale is made, today’s informed consumer has already invested time into learning about his options. If it becomes clear that a salesperson hasn’t also invested time to learn about the customer’s needs, then the sale falls through. “If the salesperson doesn’t know me,” the customer reasons, “then how can I trust him to know what’s right for me?”

…

Today’s sales strategies don’t work. It’s time to prescribe a new sales strategy for your team:

1. Implement a specialist structure
2. Be choosy with your customers
3. Build a relationship and play the long game

Posts Across the Web

Ask Maynard: How Can I Achieve My Goals Next Year? [LinkedIn] – Creating New Year’s resolutions that we can actually deliver on requires a lot more heavy lifting upfront. It mandates truly reflecting on where you are and where you want to be.

8 Great Gift Ideas for Your Small-Business Family [Open Forum] – Struggling for holiday gift ideas for the people you see most often—your employees? This gift guide can help take the guesswork out of giving.

Is The Family Business Right For You? [Forbes] – To these students and other entrepreneurs thinking about a role in the family business, consider the following before you make the leap.

How to Plan Ahead of Your Next Business Trip [Huffington Post] – Although downtime may be limited, look for opportunities to participate in activities or touring to make a business trip feel more like a mini-vacation rather than back-to-back meetings with little time to refresh and come up for air. Implement these tips before, after or between business engagements.

Can Wichita get its entrepreneurial mojo back? [The Wichita Eagle] – But that doesn’t mean entrepreneurs who don’t make the cut will get the cold shoulder. Everywhere, people involved in the effort will be talking, connecting and helping those seeking to start businesses. He wants to make the loneliest job less lonely. He wants to create a culture and environment where young entrepreneurial-minded people want to stay because they can find everything they want and need right here: mentoring, money, advice, skilled coders – and other entrepreneurs.

Top 3 Reasons Why Reading Will Make You A Better Business Woman [Christian by She] – Committing to reading can drastically improve your knowledge base and improve your skill set without a large front end investment that you would need to take part in workshops or formal education. So check out this vlog to learn more about the top 3 reasons why reading will make you a better business woman.