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The Hip New Way to Complain to a Business: Facebook Messenger [Wired]

It’s been ten months since Facebook announced Business on Messenger, which lets businesses integrate into the chat app and communicate directly with customers. Facebook’s kept mum about how the feature is evolving, and offers little information beyond a page inviting companies to learn more. But many companies are trying it out, including big brands like Hyatt, Walmart, and KLM airlines, as well as smaller e-tailers like men’s fashion company JackThreads. In December Uber launched an integration allowing customers to hail a ride directly from Messenger, and Lyft will do the same within weeks.

Facebook hopes businesses will embrace Messenger to reach customers, take reservations, and even sell stuff. This already is happening in Asia. Chinese users buy movie tickets on WeChat, play the lottery on it, shop on it and even book travel over it. But so far it hasn’t been clear that people in the US want to use chat apps the same way.

Zendesk is providing many of the companies, including etailers Everlane and Zulily, trying Messenger with the software that allows them to respond to customers at scale.

This is Facebook’s hope. Beyond customer service, it wants users to migrate to chat apps—and in particular, Messenger and WhatsApp, which it also owns—for every aspect of commerce, including discussing and tracking purchases and even buying things directly. Commerce, however, may be a harder sell for companies.

Curated from The Hip New Way to Complain to a Business: Facebook Messenger [Wired]

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Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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