Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million [Fortune]

Experience isn’t everything.

Entrepreneurs have a tendency to paint past failures as necessary steps toward their inevitable success. In many a Silicon Valley narrative, each misguided venture, bad decision or management mistake is rebranded a “lesson” on the path to that eventual multimillion–dollar valuation.

Here are five lessons she learned along the way:

  1. If you can’t answer the question “why isn’t there an easier way to do this?,” you may have stumbled upon a business idea.

  2. You don’t have to be a tech expert to start a tech-based business.

  3. Get comfortable asking for help and advice.

  4. Understand you can’t listen to everyone.

  5. Tap your network to market your product.


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