How to start a side business without quitting your current job [The Next Web]

There is an increasing amount of researching showing that keeping your current position is the best way to start building your venture, whether you want to nurture it to fruition or keep it passive.

1. Find your (strong) reasons – This is the most overlooked step when people start thinking of building their business. You need to be able to justify why explicitly you want to set up a business.
2. Decide on your side business idea
3. Identify your target customers and primary market
4. Give your products or services a distinctive identity – branding
5. If you decide on having a product-oriented business, find the right suppliers
6. Grow your sales with diverse marketing tactics

Curated from How to start a side business without quitting your current job [The Next Web]

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