Facebook's rolling out its biggest overhaul to its Pages for businesses yet—giving small and medium businesses more free tools than ever to reach consumers. It's all part of Facebook's plan to connect not just people with each other, but people with businesses.
The social network wants to become such a ubiquitous, useful tool for businesses that it naturally drives those businesses to buy Facebook ads.
Facebook is improving the page layout so it works better on mobile devices and is easier to update for small business owners on the go. These tools are designed so companies can turn to Facebook instead of struggling to build a mobile-friendly website, says Facebook's VP of Small and Medium Businesses, Dan Levy. “We want to be their mobile solution; to build their destination and presence.”
Small businesses will now offer “call-to-action” buttons on mobile ages, encouraging consumers to “Call Now,” “Send Message” and “Contact Us.”
This is part of a push to help companies use Facebook's messenger to engage with customers, via its tools. It's a long-term play to make money from the 900 million people who use Facebook Messenger every month.
“If we can increase the value of that ad by being able to direct people to a page optimized to a mobile device, that's just going to increase the value of the ad, because it's going to increase the possibility the customer is going to convert. We think that this is going to create more value for businesses.”
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