How To Grow Your Business Faster Than Anyone Else [Forbes]

Glickman optimized for it, at the expense of other metrics like profit margin. “If I were selling airplanes and needed to sell four this year, that would be different,” he says. “But I don’t know anyone in our business that has hundreds of thousands of customers or less and is profitable. If you’re in a business like mobile phones, the economies of scale are tremendous. So the trick is to get there quickly.”

In addition to literally forcing his business to grow or die, Glickman structured Ultra to pass the bulk of the profit to his distributors and value to his end customers, even at his own expense.

Another growth hack: pretend you’re bigger than you really are.

Glickman also admits that while emphasizing growth has worked for him, it may not be healthy for everyone. Still, he thinks every startup should at least be ready for the possibility of breakout success. “If you have a new food company, you have to have an eye on Coca-Cola and think what it would be like if you were distributed nationally,” he says. Hyper growth is more than happenstance—it’s a mindset.

Curated from How To Grow Your Business Faster Than Anyone Else [Forbes]

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Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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