Mastering international SEO may seem intimidating at first, but if you give it time, things should get easier. The following simple guide will help get you going in the right direction.
Start With the Traffic
Traffic is usually a bad thing but not when it comes to site traffic. The more traffic you have, the better, and you want to pay attention to the traffic if you're trying to master international SEO.
You want to pay attention to where your traffic is coming from. Once you see some information, like the top countries of most visitors, you can start creating more specified content. You'll end up attracting even more traffic and keeping your existing visitors happier.
Adjust Your Content
Another big step in international SEO deals with the content. It's important that you create content folks understand. Countries not only speak other languages, but they also have a different culture. It should be easy to translate your content, and it should be sensitive to the cultural differences of each country.
To do this well, you have to target the country you are trying to connect with. For example, if you want to connect with citizens of India, you'll need to hire a freelancer from India. This person could create content or translate your content in a way the people of this country would understand. You can use Paypal or Western Union to send money to India to get this person paid for his or her work.
Build a Community
You should try to build a community linked to the country you are focusing on. You aren't in this community, so it might not be easy to connect with others from the country you are focusing on. The good thing is you can create a place where users can connect with each other.
Investing time and effort into creating a community within your site might take some time, but it's the best decision in the long run. Try to participate in this community, and you'll learn more about the targeted country or countries, which should help your international SEO goals.
Work With Local Searches
Up to this point, most people from the country you are targeting have found your site on their own without any help. Now that you're trying to build your international SEO, you have to step up your game.
One of the most effective ways of doing this is to simply modify your work to include common local searches in the region or regions you're focusing on. You'd be surprised how many more people are going to start visiting your site.
Most of these changes are going to take some time, but try to be as patient as you can. International SEO is within your reach as long as you follow this guide, and try your best to continue learning as you go along. You can talk to a SEO professional to get more tips or paid assistance to help with your goals.