Three Signs Your Startup Is Targeting The Wrong Market [Forbes]

Founders sometimes attach themselves to a market before fully understanding which customers will benefit from their product or service most.

Over the last few months, in particular, all signs pointed to the reality that our platform is better suited for businesses than consumers who were looking for a simpler tool. If you find yourself in a similar situation, here are a few things to look out for:

  1. A Percentage of Your Users Are Thrilled — The Rest Are Furious
  2. Your Price Point Makes Sense to Only a Subset of Your Users
  3. Your Vision Aligns Perfectly With Only a Subset of Your Users

How do you know if you should build a B2C or a B2B startup? To succeed in B2C, you have to hit a serious mass of users (i.e. millions). In B2B, you don’t have to focus on mass users, but you do have to solve a real problem with direct impact to a business bottom line. Like most product-related questions you’ll run into as a founder, the answer usually lies with the customer. Don’t be afraid to listen to your most engaged users (or your least engaged if possible). Chances are, they know what you should or shouldn’t be doing.

Read more: Three Signs Your Startup Is Targeting The Wrong Market [Forbes]

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