When Robert Herjavec wanted to start his own company, people discouraged him. They said he couldn’t do it. He had zero experience, he didn’t have a business degree and he knew nothing about running a business.
Herjavec’s commitment to taking the risky entrepreneurial leap — despite the naysayers, and he had plenty of them — has more than paid off. So what if he didn’t have formal training? He also didn’t possess the needed marketing know-how, at least not at first and not all on his own. But that was fine by him.
“Like many entrepreneurs, we didn’t really know what to do at first,” he says. “As a startup, it’s almost overwhelming. I learned that’s where a third party comes in to help you. They take the marketing pressure off so you can do more of what you love to do — your business.”
We picked Herjavec’s brain for a few, too. Here are his top five:
- Target your customers where they hang out on social media.
- Don’t be afraid to sell direct online.
- Use stunning imagery to grab customers’ attention.
- Market to your customers how they like to be marketed to.
- Hire a marketing agency so you can do more of what you love.
Curated from: ‘Shark Tank’ Star Robert Herjavec’s Top 5 Small-Business Marketing Tips [Entrepreneur]
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