“After my loss in Vegas, it occurred to me that everybody in business shares one universal problem: To succeed you have to persuade others to support your vision, dream, or cause,” Guber writes in his book Tell To Win. Warriors owner Peter Guber believes that purposeful storytelling is the “secret sauce” to success because it moves people to action. “Purposeful” is the key word, Guber says. Purposeful stories have a goal, a call to action and it’s that purpose that must be emotional. Guber had misfired in his pitch because he had aimed for Goodman’s wallet instead of his heart.
“For too long the business world has ignored or belittled the power of oral narrative, preferring soulless PowerPoint slides, facts, figures and data,” according to Guber. “But as the noise level of modern life has become a cacophony, the ability to tell a purposeful story that can truly be heard is increasingly in demand.”
Curated from Warriors Owner Reveals The ‘Secret Sauce’ To Business And Career Success [Forbes]
More Posts Across the Web
7 Things You Need To Know Before Getting Involved With An Entrepreneur [Elite Daily] – When I read relationship advice columns, I find myself trying to justify things they say to watch out for, but it’s because entrepreneurs have so much more going on in their lives than other people. They are responsible not only for their futures, but also the futures of their co-founders, employees, investors and mentors. There’s much more on the table, so you can’t always expect them to be “normal” boyfriends. Here are seven things you will come across when dating entrepreneurs.
7 Insider Secrets From Female Entrepreneurs [NY Mag] – Interested in starting a business? Or just curious to know what those people on Shark Tank must be thinking as they face those grumbling sharks? Here are seven of the most interesting insights from the conference.